Friday, September 3, 2010

Investors invest in people, not products or services

You've probably heard this before:  Bet on the jockey, not the horse.  Another one:  I'd rather invest in an "A" team with a "B" product than the other way around.  It's the A team that can make a questionable product/service successful, and if that's not possible, it's the A team that will know it can't be and kill it (or morph it).  Why is this?  The A team knows how to assess it.  And, more importantly, the A team has the contacts database to assist him/her in assessing the market potential, and getting it into the market.

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